Fast Moving Consumer Goods (FMCG) is the 4th largest and one of the fastest growing sectors in the Indian economy. In 2016-17, FMCG revenues reached USD 49 billion.
Demographic Trend Size of the Indian population, rising incomes and changing lifestyle.
Growth in modern retail Increased level of brand consciousness is leading to a fall in the share of unorganised market in the FMCG sector.
E-commerce Grofers, Big Basket, Nature’s Basket, Reliance SMART.
E-tailing on Jabong, Flipkart, Amazon for easier access to products.