It is not unusual to see children’s breakfast cereal looking like generic mush. Enter Slurrp Farm cereal mixes in flavours like banana, apple, mango and even a khichdi variant that delivers on nutrition as well as variety. For erstwhile finance professionals Meghana Narayan and Shauravi Malik, Slurrp Farm emerged from an endeavour to get their children to eat healthy and tasty food.
“We felt a need for innovative products related to children’s nutrition for ourselves and the market. And so we decided to enter this space category by category, targeting different age groups,” says Narayan.